A powerful strategy for a niche offering
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Elgo was approached by VRACE with a concept in mind to help build a brand for their virtual reality racing simulator experience business. The brand was yet to open its doors, but it needed to ensure that when it did, sales would be immediate, and bookings would continue from month to month.
Develop a digital marketing strategy for a unique, soon-to-be launched new business and brand.
As the offering was the first of its kind in Perth, we knew this brief would be extremely challenging, although fun! We created a variety of ads to run across Facebook and Instagram, as well as Google Ads to gain the attention of potentially interested customers. We soon found that 80% of VRACE’s sales were coming from Facebook and Instagram ads, and began to zone in on a particular style of advertising that not only grabbed the audience’s attention, but resulted in large numbers of engagement and immediate bookings.
By the third month of running ads for VRACE, we saw an incredible return on ad spend (ROAS) of around 571% – well and truly hitting the brand’s KPI goal. We continued to scale and grow VRACE’s digital campaigns, and quickly saw a return on ad spend (ROAS) of 1,554%+ which was an absolutely incredible outcome.
After 2 years of running digital campaigns for VRACE across Facebook and Instagram, we saw an average return of 1,114% on ad spend.
We use Elgo to manage our digital side of a new start-up business venture. 4 months in and we couldn't be happier. The ads and marketing they created are doing better than expected. They manage all our marketing needs which allow us to focus on the core business. Very happy customer so far.